Campaign creation repeats
Naming, structure, targeting, budgets and tracking must be rebuilt for every launch.
ADEPTA / ADS OPERATOR
Campaigns under control. Less manual work.
Ads Operator prepares campaigns, watches performance, detects anomalies and proposes the next action across accounts. People approve what matters; routine execution is handled by the system.
SUPERVISED PILOTMeta · Google · TikTok · analytics · CRM
SIGNALCPA is 18% below the 7-day baseline
PROPOSED ACTIONIncrease the daily budget within the approved limit
WHY IT EXISTS
Scale creates operational debt long before it creates another hire.
More markets, accounts, creatives and reporting layers mean more repetitive decisions. Ads Operator turns those decisions into one visible operating queue.Signals arrive in different tools
Ad platforms, analytics, CRM and revenue rarely tell the same story at the same time.
Good decisions wait
A budget shift or creative refresh is obvious, but still sits in a spreadsheet or chat.
Nobody can audit the logic
Teams see that something changed, but not which signal, rule or approval caused it.
ONE OPERATING LAYER
From a business signal to an approved action.
BUILD
Campaign staging
Creates paused campaign structures, naming, budgets, targeting and tracking for review.
WATCH
Continuous monitoring
Checks spend, CPA, ROAS, value, creative fatigue, pacing and data freshness.
DECIDE
Explainable recommendations
Shows the signal, rule, expected effect and risk before an action is approved.
ACT
Controlled execution
Applies approved changes within account, market and budget guardrails.
ALERT
Incident response
Escalates anomalies to the right channel and pauses unsafe automations when data is unreliable.
LEARN
Decision history
Keeps a searchable trail of recommendations, approvals, changes and outcomes.
HOW IT WORKS
The operator does not replace your strategy. It makes the strategy executable every day.
Connect
Ad accounts, analytics, CRM, revenue data and your operating rules.
Define
Business events, unit economics, limits, approval roles and escalation paths.
Stage
The system prepares campaigns or a recommended change with the full reasoning.
Approve
A person approves, rejects or edits the action. Sensitive changes never bypass this step.
Operate
The approved action is applied, logged and checked against the expected outcome.
CONTROL BY DESIGN
Automation is useful only when it knows where to stop.
Every deployment starts with account-specific limits. Missing data, unusual spend or an unapproved market automatically moves the action back to review.Human approval for material budget, bid, geo and campaign changes
Account and market-level spend limits
Automatic pause when attribution or revenue data is stale
Role-based approvals and a complete decision log
Dry-run mode before any write access is enabled
Infrastructure can run in your cloud or in an isolated managed environment
BUILT FOR COMPLEXITY
For teams that have already outgrown manual campaign operations.
The strongest fit is a company operating several markets, products, accounts or creative streams — where speed and consistency matter as much as media expertise.FIRST DEPLOYMENT