Adepta

Paid advertising connected to sales PM / 02

Run paid advertising.
Know what brings customers.

We manage campaigns and connect ad clicks to purchases, sales-ready leads and revenue. You see what each channel costs and where to increase or stop spending.

Management starts from USD 2,000 per month. Media spend is separate; we recommend a test budget from USD 2,000 per month.

HOW AD DATA BECOMES A DECISIONSAMPLE DATA · WORKING METHOD
BEST FITSubscription products, mobile apps, online stores, services and companies that sell through enquiries.
From USD 2,000 / month

WHEN ADVERTISING IS NOT ACCOUNTABLE

Advertising should answer one question: what does it return to the business?

HOW WE FIX ITAdvertising spends money, but actual sales are not visible.

We join platform data with purchases, qualified leads and revenue.

SELECT A SITUATION ON THE LEFT

ACQUISITION COMMAND MAP

Optimize advertising
for sales, not clicks.

Choose the business result, send it back to the ad platform, and increase spend only where sales and unit economics agree.

DECISION PATH / SAMPLE DATAPURCHASE
SOURCEwebsite / backend
JOINCustomer + value
DECISIONRevenue and margin
BEFORE SCALEWe must see which ad brought the customer and how much revenue it produced.

WHERE WE CAN RUN ADS

Choose channels around the product, market and allowable customer cost.

RUN REGULARLY

Meta Ads

Acquisition, lead generation, creative testing and value optimization

RUN REGULARLY

Google Ads

Search, YouTube, Display, app acquisition and demand capture

RUN REGULARLY

TikTok Ads

Creative-led acquisition for web and mobile products

RUN REGULARLY

Yandex Direct

Search and network demand for Russian-speaking markets

RUN REGULARLY

AppLovin

App growth, creative iteration and value-aware scale

MEASUREMENT THAT REACHES REVENUE

Connect advertising to actual sales.

Join the ad click with the payment or CRM outcome, so you see money rather than clicks alone.
01Collection
GA4PostHogSegmentGTMServer events
02Product analytics
AmplitudeMixpanelPostHog
03Mobile attribution
AppsFlyerAdjustBranch
04Business truth
CRMBillingWarehouseBackend events
05Decision layer
MetabasePresetPower BIAlerts
Web · iOS · Android · Web-to-web · Web-to-appSubscription · Advertising · Hybrid · Lead generation · Transactional

ADEPTA PRODUCT / ADS OPERATOR

Advertising stays monitored,
even when nobody is in the dashboard.

Ads Operator brings together spend, sales and errors, explains what happened and proposes a specific action. Nothing important changes without human approval.
  1. 01Detects a problem or opportunity
  2. 02Checks data and agreed limits
  3. 03Shows the recommendation to a person
Try Ads Operator Interactive prototype · sample data
WHAT IS HAPPENING NOWDEMO MODE
Meta
Prospecting / USIncrease daily budget
+15%Ready to approve
Google
Brand SearchKeep current limit
0%Done
TikTok
New HooksWait for more purchases
24hWaiting for data
AppLovin
Android / Tier 1Reduce spend in one country
−10%Needs review
01Ad data02Checks03Recommendation04Approval

BEFORE WE SPEND

First make the result measurable. Then launch the campaigns.

Daily campaign checks and a weekly review of results and next actions
FIRST CHECK
01A review of your numbers, ad accounts and tracking
02A plan showing where to advertise and what result to optimize for
03A prioritized list: what to launch, fix or increase first
COMMERCIAL BOUNDARIES
01Ad spend is separate from the Adepta fee
02We start a new platform only after checking the numbers, tracking and access
03Advertising payback can only be evaluated after a measurable test

WHAT WE OPERATE

Campaigns, tracking and weekly decisions connected to sales.

01

Channel and budget plan

We choose platforms, countries and test budgets based on your product and allowable customer cost.

02

Campaigns and tracking ready

We create campaigns, connect tracking, set budgets and check everything before spending starts.

03

Optimization for customer value

The platforms receive purchase, qualified lead or revenue data so their algorithms look for better customers.

04

Weekly decision report

Every week you see what changed, why it changed and what we will test next.

MONTHLY MANAGEMENT

From USD 2,000 / month

This is the management fee. Media spend and creative production are separate; channels, markets and reporting cadence are fixed in the proposal.
Get an advertising plan

FAQ

Common Questions Before We Start.

Which channels do you operate now?

Meta, Google, TikTok, Yandex and AppLovin are the core operated set. Other networks are added after a fit and measurement review.

Who owns the accounts?

The client. Adepta works through granted access and documents the operating structure.

Do you separate ad spend from fees?

Yes. Media is paid directly to the platforms whenever possible.

REPLY WITHIN ONE WORKING DAY

Get a channel and measurement plan.

Share the product, markets, current spend and the result you need. We will show what to measure and where to start.
Describe the advertising
Paid Advertising Connected to Sales and Revenue | Adepta