What Is Not Working
A multi-location fitness brand measures leads centrally while each studio has different class capacity, member mix and trial attendance.
All Work
Internal Tool · A-11 · v0.3
Pulse Club
Fill the quiet classes without discounting the full ones. Capacity Heatmapv0.3 / LAB
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SHIFT MEDIA → AVAILABLE CLASSTHE PROBLEM WE ADDRESSCan media fill empty classes without discounting full ones?
01Demonstration buildShows our capabilities
02Working interfaceCapacity Heatmap
03Data labelledScene values are synthetic
WHY / WHAT
From a business problem
to a working solution.
How We Propose to Solve It
Connect live class inventory to acquisition. Creative and spend shift by studio, schedule and training goal; the system reduces promotion when capacity is already constrained.
WHAT THE CLIENT RECEIVES
Concrete Materials and Working Tools
- 01Studio playbooks
- 02Creator content kit
- 03Capacity rules
- 04Trial-to-member dashboard
TEST PLAN
Looking Good Is Not Enough. Test It on Real Actions.
Connect the events needed to observe the hypothesis.
Put the smallest useful artifact in front of real traffic or operators.
Keep, change or stop the direction using the named signals — not presentation taste.
This demonstrates how we think — it does not fabricate a case study.
Discuss a Similar Solution This is not a client result; the numbers are sample data. For your project, we adapt the solution, tools and measurement to the task and budget.