What Is Not Working
A money-planning app sees plenty of registrations but cannot reliably connect campaign, onboarding behavior, account linking and long-term activation across devices.
WHY / WHAT
A money-planning app sees plenty of registrations but cannot reliably connect campaign, onboarding behavior, account linking and long-term activation across devices.
Design one identity and event spine from ad click to first useful financial insight. Every experiment is evaluated against an explainable activation model rather than a single signup event.
WHAT THE CLIENT RECEIVES
TEST PLAN
Connect the events needed to observe the hypothesis.
Put the smallest useful artifact in front of real traffic or operators.
Keep, change or stop the direction using the named signals — not presentation taste.
This is not a client result; the numbers are sample data. For your project, we adapt the solution, tools and measurement to the task and budget.