Interactive Folderv0.3 / LAB
IDENTITY
OBJECTS
ARCHIVE / 99ATELIER
99OPEN ↗
99OPEN ↗
THE PROBLEM WE ADDRESSWhat if a portfolio behaves like the studio archive?
01Modelled business scenarioCompany and figures are fictional
02Working mechanismInteractive Folder
03Modelled outcomeFor commercial orientation
MODELLED BUSINESS SCENARIO
Turn a creative brief into a shoot-ready booking.
BUDGET$26,000 media / monthPERIOD10-week model
Modelled for compatible spaces, props, production and availability.
BUSINESS MODEL
What is sold and where the problem starts.
Turn an incomplete creative idea into a paid, shoot-ready booking.
A catalogue of beautiful spaces forced users to coordinate dates, props and production in separate conversations.
Keep paid-booking CPA below $105 and raise brief-to-book conversion above 18%.
THE EXPERIMENT STORY
Creators found a beautiful room — then became their own production manager.
This narrative uses a modelled scenario. The company, budget and outcomes are fictional; the diagnostic and operating logic show how a real engagement would unfold.- 01
01 / THE BRIEF The first symptom was not inside the ad account.
A gallery of spaces inspired saves but hid the work after the click: synchronising dates, props, equipment, crew and budget across separate conversations. A cheap room regularly became an expensive, uncertain shoot.
Mid-size creator marketplace was selling studios, props and production services across London and Paris. The model was booking commission. On the surface, the brief sounded direct: Turn an incomplete creative idea into a paid, shoot-ready booking.
- MODEL
- Booking commission
- 02
02 / WEEK ONE Inspiration overload
A catalogue of beautiful spaces forced users to coordinate dates, props and production in separate conversations. The trap was that isolated metrics still looked acceptable: Portfolio ad CTR was 0.98%, brief cpc was $2.73, and paid-booking cpa was $142.
Users saved spaces without knowing whether the full shoot was feasible. That changed the diagnosis. The issue was not one toggle inside an ad account; it was what the system counted as success and which signal reached the team. The work had to connect media to the outcome that actually created business value.
- Paid-booking CPA
- $142 → <$105
- 03
03 / THE TURN Start with the frame the creator wants and return one compatible, available production bundle.
The first decision was “Brief first.” Start with format, scene, team, date and budget rather than a location grid. It was followed by “Compatible bundle”: Match spaces with props, equipment, crew and real availability.
Moved from browsing to a brief that returns only compatible production bundles. Once the measurement logic was shared, the team could see what to stop, what needed a different message, and where the real constraint sat in the page, lead handling or product availability rather than traffic.
- FIRST DECISION
- Brief first
- 04
04 / THE BUILD Your next frame already exists: lead with a recognisable shot and reveal the complete production bundle.
Your next frame already exists: lead with a recognisable shot and reveal the complete production bundle. The production plan became 12 scene films, 30 format statics, an adaptive brief and a bundle preview. The tests were not about abstract taste; they covered podcast, product table, fashion set, kitchen, interview, creator budget and same-week availability.
The journey was assembled as one chain: Scene ad → Creative brief → Compatible bundle → Paid shoot booking. Meta, TikTok, Google Search, Pinterest no longer lived in separate reports, while GA4, Marketplace backend, Calendar API, Stripe, CRM connected spend, behaviour and the final outcome. Displayed one transparent bundle and optional add-ons before booking.
- SYSTEM
- 4 channels · 5 tools
- 05
05 / THE DECISION A marketplace earns its margin when it removes coordination, not when it adds another catalogue.
In the model, portfolio ad ctr moved from 0.98% to 1.71%, paid-booking cpa from $142 to $94, and completed bookings reached +38%. These are not promises; they make the decision thresholds explicit before real data enters the system.
Weeks 9–10: Optimize to paid completed bookings. The main conclusion reached beyond a single campaign. The marketplace became valuable when it sold coordination and certainty—not access to another catalogue. That is the logic a real engagement would retain, using the client's actual evidence, constraints and accountable decision makers.
- Completed bookings
- +38%
KPI / CTR / CPC / CPA
Not one vanity percentage. The full metric chain.
Every figure in this section is modelled to demonstrate the scenario economics.01Portfolio ad CTR
- BEFORE
- 0.98%
- TARGET
- 1.50%
- MODEL
- 1.71%
Creative relevance
02Brief CPC
- BEFORE
- $2.73
- TARGET
- <$2.10
- MODEL
- $1.89
Cost of creator intent
03Paid-booking CPA
- BEFORE
- $142
- TARGET
- <$105
- MODEL
- $94
Marketplace acquisition
04Brief-to-book
- BEFORE
- 12%
- TARGET
- >18%
- MODEL
- 21%
Matching efficiency
05Completed bookings
- BEFORE
- Base
- TARGET
- +30%
- MODEL
- +38%
Marketplace volume
STRATEGY
Four decisions that change the economics.
- 01Brief first
Start with format, scene, team, date and budget rather than a location grid.
- 02Compatible bundle
Match spaces with props, equipment, crew and real availability.
- 03Visual proof
Preview a lightweight storyboard and cost breakdown before checkout.
- 04Optimize to completion
Return paid and completed booking value, including add-ons.
CREATIVE IDEA
Your next frame already exists: lead with a recognisable shot and reveal the complete production bundle.
12 scene films, 30 format statics, an adaptive brief and a bundle preview.
Podcast, product table, fashion set, kitchen, interview, creator budget and same-week availability.
PATH TO OUTCOME
- 01Scene ad
- 02Creative brief
- 03Compatible bundle
- 04Paid shoot booking
WHAT DID NOT GO TO PLAN
Problems are part of the work. So are the fixes.
Inspiration overload
PROBLEM
Users saved spaces without knowing whether the full shoot was feasible.
FIX
Moved from browsing to a brief that returns only compatible production bundles.
Hidden coordination cost
PROBLEM
Low location price grew after separate crew, equipment and prop conversations.
FIX
Displayed one transparent bundle and optional add-ons before booking.
OPERATING CADENCE
What happens while the project runs.
- 01Weeks 1–2
Map production dependencies.
- 02Weeks 3–5
Build adaptive brief and bundle engine.
- 03Weeks 6–8
Launch scene-led campaigns.
- 04Weeks 9–10
Optimize to paid completed bookings.
MAIN TAKEAWAYThe marketplace became valuable when it sold coordination and certainty—not access to another catalogue.
This demonstrates how we think — it does not fabricate a case study.
Discuss a Similar Solution This is not a client result; the numbers are sample data. For your project, we adapt the solution, tools and measurement to the task and budget.