What Is Not Working
A specialty coffee subscription looks profitable inside ad platforms, but many first-box buyers cancel before the business earns back the acquisition cost.
All Work
Internal Tool · A-06 · v0.3
Cinder Club
Acquire for the third delivery, not the first discount. Cohort Calendarv0.3 / LAB
W192%
W271%
W351%
W430%
W510%
THE PROBLEM WE ADDRESSWhich acquisition cohorts survive the third delivery?
01Demonstration buildShows our capabilities
02Working interfaceCohort Calendar
03Data labelledScene values are synthetic
WHY / WHAT
From a business problem
to a working solution.
How We Propose to Solve It
Join creative, acquisition source and subscription history. Scale campaigns only when their cohorts reach the third delivery, then automate suppression and win-back around taste preferences.
WHAT THE CLIENT RECEIVES
Concrete Materials and Working Tools
- 01Identity map
- 02Cohort dashboard
- 03Budget guardrails
- 04Retention triggers
TEST PLAN
Looking Good Is Not Enough. Test It on Real Actions.
Connect the events needed to observe the hypothesis.
Put the smallest useful artifact in front of real traffic or operators.
Keep, change or stop the direction using the named signals — not presentation taste.
This demonstrates how we think — it does not fabricate a case study.
Discuss a Similar Solution This is not a client result; the numbers are sample data. For your project, we adapt the solution, tools and measurement to the task and budget.